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With 30 years of experience as a goldsmith, Kristine Algreen has been crafting high-quality jewelry by hand in her Copenhagen workshop, known for its bold yet refined designs. When she decided to embark on a complete rebranding, we guided her through every aspect of the branding process, ensuring a fresh and cohesive new identity.
Visual identity for Kristine Algreen
The visual identity balances stability with untamed energy, reflecting the brand’sunique craftsmanship. A strong and steady logotype is paired with a raw, unrestrained written pattern, a bold brandmark, and hand-drawn numbers, creating a wild yet confident expression.
The handwritten touch adds personality, dynamism, and unpredictability, disrupting the otherwise solid foundation. These support elements not only reinforce the brand’s visual DNA but also provide a space to communicate key messages with authenticity and impact.
Visual identity for Kristine Algreen
The visual identity balances stability with untamed energy, reflecting the brand’sunique craftsmanship. A strong and steady logotype is paired with a raw, unrestrained written pattern, a bold brandmark, and hand-drawn numbers, creating a wild yet confident expression.
The handwritten touch adds personality, dynamism, and unpredictability, disrupting the otherwise solid foundation. These support elements not only reinforce the brand’s visual DNA but also provide a space to communicate key messages with authenticity and impact.
Visual identity for Kristine Algreen
The visual identity balances stability with untamed energy, reflecting the brand’sunique craftsmanship. A strong and steady logotype is paired with a raw, unrestrained written pattern, a bold brandmark, and hand-drawn numbers, creating a wild yet confident expression.
The handwritten touch adds personality, dynamism, and unpredictability, disrupting the otherwise solid foundation. These support elements not only reinforce the brand’s visual DNA but also provide a space to communicate key messages with authenticity and impact.
