Wrong Shop X Bouroullec – Vicky Juel Ehrenreich

Wrong Shop

Exhibition graphic for Bouroullec X Wrong Shop

In June 2022, during the 3daysofdesign event, ‘The Wrong Shop,’ an online art and design platform, established a temporary gallery in Copenhagen. Studio Nuvole was responsible for crafting all the exhibition graphics, both for the physical location and the online presentation.

CLIENT

Wrong Shop

INDUSTRY

Exhibition & Culture

LOCATION

Copenhagen

SERVICES

Art Direction, Branding, Campaign, Content Creation, Social Media

YEAR

2023

CREDITS

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The Gallery space

We supported gallery producer Tanjia Davolia in preparing the gallery space and setting up the exhibition hang, which was curated by Sebastian Wrong and Erwan Bouroullec. We also documented the month-long event and art directed photoshoots of the gallery space with long standing collaborator photographer @Irina Boersma.

Documenting the Show & Sharing Content Live

During the month-long exhibition, we captured and documented artist visits, events, and key moments, sharing content in real-time.

Working closely with Erwan’s social team and the Kvadrat team, we ensured the work reached both local audiences and strengthened Wrong Shop’s presence as a cultural collective. Our approach aimed to engage visitors while reinforcing the brand’s creative influence.

Exhibition graphics and communication

In close collaboration with narrative design studio Torvits + Trench, Studio Nuvole planned, art directed, designed and produced all content and social media graphics for the month-long exhibition. This included invitations for The Wrong Shop x Bouroullec event, as well as presentation packages for the artists.

Highlights from the 3 Days of Design Opening Event

Behind-the-scenes moments from the opening event during 3 Days of Design. Footage highlights the presence of renowned designer Erwan Bouroullec, alongside many friends of the Wrong Shop

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Richard Woods Windows Launch & Consistent Branding Throughout the Pop-Up
The pop-up continued for another month, with the Richard Woods windows being the next highlight. We designed the invitation and campaign materials, while maintaining the pop-up’s visual identity to ensure consistent graphic branding throughout the entire duration.