Wrong Shop at MoMa
Nathalie du Pasquier X Wrong Shop at MoMA
Art direction, graphic design, and content creation for The Wrong Shop featuring Natalie Du Pasquier, launched at the MoMA Design Store in New York. We visualised Natalie Du Pasquier’s universe in a playful and vibrant tone – capturing the spirit of her work through carefully curated color, composition, and atmosphere.
CLIENT
Wrongshop
INDUSTRY
Exhibition & Culture
LOCATION
NY
SERVICES
Art Direction, Graphic Design, Social Media, Content Creation
YEAR
2021
CREDITS
Art Direction in Copenhagen
Art direction, led by Tanja Davolia, ensured the right setting for the visual narrative. We presented Natalie’s work in both light and dark environments, captured in the Copenhagen restaurant Mangia, located in Vesterbro.
Sharing Content with the MoMA shop
The content was developed and designed by us, including a detailed content guide created specifically for the MoMA Design Store team in New York. Natalie Du Pasquier officially launched on their website as well, supported by the graphic content we produced for the presentation.
